Advertising
October 18th 2011 06:22
Democracy and the Student - George F Kennan (quoted in
Style: an Anti-Textbook, by Richard Lanham, pg 127).
After the needless destruction of natural environment, I regard this - not advertising as such, but the consignment to the advertiser of the entire mass communication process, as a concession to be exploited by it for commercial gain - as probably the greatest evil of our natural life. We will not, I think, have a healthy intellectual climate in this country, a successful system of education, a sound press, or a proper vitality of artistic and recreational life, until advertising is rigorously separated from every form of legitimate cultural and intellectual communication - until advertisements are removed from every printed page containing material that has claim to intellectual or artistic integrity and form every television or radio program that has those same pretensions, from every roadside and every bit of countryside that purports to offer to the traveller a glimpse of what his continent once was and once again might be.
I must have read this book at some point, but I don't recollect it in the slightest. Time for a re-read, perhaps.
After the needless destruction of natural environment, I regard this - not advertising as such, but the consignment to the advertiser of the entire mass communication process, as a concession to be exploited by it for commercial gain - as probably the greatest evil of our natural life. We will not, I think, have a healthy intellectual climate in this country, a successful system of education, a sound press, or a proper vitality of artistic and recreational life, until advertising is rigorously separated from every form of legitimate cultural and intellectual communication - until advertisements are removed from every printed page containing material that has claim to intellectual or artistic integrity and form every television or radio program that has those same pretensions, from every roadside and every bit of countryside that purports to offer to the traveller a glimpse of what his continent once was and once again might be.
I must have read this book at some point, but I don't recollect it in the slightest. Time for a re-read, perhaps.
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