Imaginative Marketing?
December 13th 2008 03:20
I've been talking about areas of the body that I don't normally mention quite a bit of late, so it's probably appropriate to write the following here:
Every so often I’ve had to use suppositories for the rear end to alleviate haemorrhoids and the like. I won’t say any more about that, except that in the past the product used for this has been something called Preparation H, which has been around for years.
I went to the Pharmacy the other day to buy some and was told it’s no longer available. No explanation; it’s just gone. So the alternative was a product with the appalling name: Anusol.
What marketing manager in the world would have come up with that name? One who doesn’t understand English, maybe?
Anyway, I took it back to work and mentioned it to a colleague. She said it’s a wonder it’s not called Arse-ol. It couldn’t be a worse!
A few days later I was talking to my wife on the bus and realised that not only does Anusol have as a large component of its name a word we don’t normally use (unless you’re a doctor,
maybe), but when you speak it out loud it sounds like Anus-hole. Good grief.
Apparently, in the first season of the US version of Little Britain, a group of Anusol executives are having a meeting in which they are being informed that Anusol is being renamed because consumers didn't like the product name. You think? Plainly the executives never had this meeting in real life.
Anyway, I was going to include a picture of the product here, and in looking on Google found a wonderful site - worth1000.com where people supply Photoshopped master paintings that might form the backgrounds to modern day advertising. This is the one for Anusol.
worth1000.com is well worth a look for the thousands of pictures that have been adapted for humour, cleverness and downright ingenuity. Just make sure you've got a spare couple of hours.
Every so often I’ve had to use suppositories for the rear end to alleviate haemorrhoids and the like. I won’t say any more about that, except that in the past the product used for this has been something called Preparation H, which has been around for years.
I went to the Pharmacy the other day to buy some and was told it’s no longer available. No explanation; it’s just gone. So the alternative was a product with the appalling name: Anusol.
What marketing manager in the world would have come up with that name? One who doesn’t understand English, maybe?
Anyway, I took it back to work and mentioned it to a colleague. She said it’s a wonder it’s not called Arse-ol. It couldn’t be a worse!
A few days later I was talking to my wife on the bus and realised that not only does Anusol have as a large component of its name a word we don’t normally use (unless you’re a doctor,
Apparently, in the first season of the US version of Little Britain, a group of Anusol executives are having a meeting in which they are being informed that Anusol is being renamed because consumers didn't like the product name. You think? Plainly the executives never had this meeting in real life.
Anyway, I was going to include a picture of the product here, and in looking on Google found a wonderful site - worth1000.com where people supply Photoshopped master paintings that might form the backgrounds to modern day advertising. This is the one for Anusol.
worth1000.com is well worth a look for the thousands of pictures that have been adapted for humour, cleverness and downright ingenuity. Just make sure you've got a spare couple of hours.
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