Catching Spiders
April 2nd 2007 09:51
A last few pointers from Justin Daniel on the subject of keywords.
Firstly, something that you’d think would be obvious, but not everyone will do it. We’re often busy putting our keywords in the places that we think spiders will pick up, such as the meta tags, that we forget to put them in the actual content of the page. Again, a couple of times may be more than adequate. Spiders, like humans, don’t like to be hammered over the head with the same piece of information. (Don’t you hate those ads on tv that go on for a full couple of minute and repeat everything two or three times?)
But there is another computer-focused place to put the keywords, and this is in the alt text of your image file(s). This is often a place people don’t use. I’ve just realised, in fact, that including a more relevant name in the Orble image files would be wise. I’ve been tending to get lazy and put the word that fits the bill and nothing else.
Finally, if you have links within your website that point back to the page you’re focusing most attention on, don’t forget to include the keywords as part of the anchor text. The same thing, of course, applies to any external links that head back to your main page.
Firstly, something that you’d think would be obvious, but not everyone will do it. We’re often busy putting our keywords in the places that we think spiders will pick up, such as the meta tags, that we forget to put them in the actual content of the page. Again, a couple of times may be more than adequate. Spiders, like humans, don’t like to be hammered over the head with the same piece of information. (Don’t you hate those ads on tv that go on for a full couple of minute and repeat everything two or three times?)
But there is another computer-focused place to put the keywords, and this is in the alt text of your image file(s). This is often a place people don’t use. I’ve just realised, in fact, that including a more relevant name in the Orble image files would be wise. I’ve been tending to get lazy and put the word that fits the bill and nothing else.
Finally, if you have links within your website that point back to the page you’re focusing most attention on, don’t forget to include the keywords as part of the anchor text. The same thing, of course, applies to any external links that head back to your main page.
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