Some thoughts on blogs as an income source - part one
August 18th 2007 14:44
I've just been checking out a site on the subject of promoting my blog. Most blogs I know of are about everyday things, the sort of stuff that interests the writer but not necessarily lots of other people. So to promote a blog, I’m going to have to work awfully hard to make people want to keep coming back. The ones that will come back may be just the ones who love me anyway.
So to get people to read a blog on a regular basis it has to be about something specific. It needs to be a niche of some sort. And that’s where I’m not sure that my Random Notes cuts the mustard, in the sense that it’s very random. While I may make a feature of this, does anyone else care? Is there a way to carry on writing enjoyably and yet with focus? And what particular focus? What am I writing about that people will want to read? Can I start bringing a stronger focus, say on NZ writers, artists, musicians, composers and so on, rather than just waffling and giving my opinions on these things? Would that be sufficient of a niche? After all there are already NZ sites like the Big Idea that cover these things. But the point of a blog that focused on NZ artists would be that it drew material from all over and gave it a place to be seen at. And presumably there would be expat NZeders who might be interested.
This is worth thinking about further. That way the blog wouldn’t shift right away from its original status, and it would make it more interesting for me personally. I wouldn’t be just waffling on, as I often am.
So to get people to read a blog on a regular basis it has to be about something specific. It needs to be a niche of some sort. And that’s where I’m not sure that my Random Notes cuts the mustard, in the sense that it’s very random. While I may make a feature of this, does anyone else care? Is there a way to carry on writing enjoyably and yet with focus? And what particular focus? What am I writing about that people will want to read? Can I start bringing a stronger focus, say on NZ writers, artists, musicians, composers and so on, rather than just waffling and giving my opinions on these things? Would that be sufficient of a niche? After all there are already NZ sites like the Big Idea that cover these things. But the point of a blog that focused on NZ artists would be that it drew material from all over and gave it a place to be seen at. And presumably there would be expat NZeders who might be interested.
This is worth thinking about further. That way the blog wouldn’t shift right away from its original status, and it would make it more interesting for me personally. I wouldn’t be just waffling on, as I often am.
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