Good online design
March 2nd 2010 08:53
The other day at work I succumbed to an online ad and ordered 250 free business cards.
It turned out not to be a cheap and nasty company doing the advertising, but a genuine company that's been on the Net for a few years, and obviously has their head together.
Okay, the free cards come on a fairly limited range of designs, but even within that I was able to find one that not only looked appealing, but also let the words sit comfortably on the page. The finished product was perfectly attractive.
If I'd wanted to pay more, I could have had a bigger range and more ability to manoeuvre the wording around, but for free, it wasn't worth going down that track.
Now here came the tricky part. As you went through the process of ordering the cards, you were invited to order all manner of things related to your business - they would match the design you'd already chosen. But of course they would all cost you some money, though some of them were being offered on sale.
What I liked about the process was that you didn't have to opt out of these things - you weren't forced into being careless and adding on something you didn't want. Everything was opt in, and for me that showed some integrity in the design of the website.
The only actual payment was for postage - though I was tempted to get a stamp with my name on it!
Photo by Randy Cox
It turned out not to be a cheap and nasty company doing the advertising, but a genuine company that's been on the Net for a few years, and obviously has their head together.
Okay, the free cards come on a fairly limited range of designs, but even within that I was able to find one that not only looked appealing, but also let the words sit comfortably on the page. The finished product was perfectly attractive.
If I'd wanted to pay more, I could have had a bigger range and more ability to manoeuvre the wording around, but for free, it wasn't worth going down that track.
Now here came the tricky part. As you went through the process of ordering the cards, you were invited to order all manner of things related to your business - they would match the design you'd already chosen. But of course they would all cost you some money, though some of them were being offered on sale.
What I liked about the process was that you didn't have to opt out of these things - you weren't forced into being careless and adding on something you didn't want. Everything was opt in, and for me that showed some integrity in the design of the website.
The only actual payment was for postage - though I was tempted to get a stamp with my name on it!
Photo by Randy Cox
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